Privacy & Cookie Policy

1. Data Controller

The data controller responsible for the processing of personal data on lines-up.com is:

2. Information We Collect

We collect personal information exclusively when voluntarily submitted by you through our growth audit and consultation forms:

• Identity & Contact: Full name, business email address, phone number or WhatsApp handle.
• Business Context: Website URL, monthly advertising budget range, target markets, primary bottlenecks.
• Technical Analytics (conditional on consent): Anonymized IP address, device type, geographic region, referrer URL.

3. Legal Grounds for Processing

All processing is conducted in strict compliance with Article 6 of the EU GDPR:

• Pre-contractual execution: To prepare and deliver the requested growth audit and commercial proposals.
• Consent (Cookies & Measurement): To measure site performance via Google Analytics 4 only after your explicit consent.
• Legal obligation: To retain tax and accounting records for services invoiced under French law.

4. Cookies & Google Consent Mode v2

We deploy Google Consent Mode v2. By default, marketing and analytics tags remain disabled until you make a choice. We strictly adhere to French CNIL guidelines:

• Strictly Necessary: Security, anti-spam honeypot, session state, and consent choice storage.
• Analytics (GA4): Aggregated audience measurement without cross-site tracking.
• Marketing (Google Ads / Meta): Conversion attribution for paid acquisition.

5. Retention & Your Rights

Form submission inquiries are retained for a maximum of 24 months from last contact. In accordance with GDPR Articles 15 to 22, you hold the right to access, rectify, restrict, or request complete erasure of your data.

To exercise these rights, submit your request to info@lines-up.com. You also retain the right to lodge a complaint with the French supervisory authority, the CNIL (Commission Nationale de l'Informatique et des Libertés — www.cnil.fr).