Logistex: Dropping CPA by 42% on European Freight Corridors
The Challenge: Low-Quality Leads & High B2B Click Costs
Logistex provides European freight forwarding and temperature-controlled supply chain logistics. Prior to engaging Lines-Up, their previous agency ran broad match campaigns that drained budgets on generic student search terms ("truck driving school", "free freight quotes") and consumer parcel tracking queries. The cost per legitimate corporate contract lead exceeded €160, making paid acquisition financially unsustainable.
The Solution: Senior Query Sculpting & Multilingual Corridors
Our senior team executed a radical restructuring:
- Negative Keyword Moat: Injected over 1,800 industry-specific negative keywords (consumer shipping, retail postage, employment queries).
- Corridor-Specific Architecture: Segregated campaigns by primary European transport lanes (France, Benelux, Germany, Iberia) with localized ad copy matching native corporate procurement terminology.
- CRM Offline Conversion Sync: Integrated form tracking with their corporate CRM to optimize bidding algorithms toward qualified enterprise transport contracts rather than preliminary form fills.
The Business Impact
Within the first 60 days, Cost Per Qualified Acquisition dropped from €162 to €94 (-42%), while enterprise quote volume surged by +140%. Today, Logistex relies on Lines-Up as their primary digital acquisition engine across Europe.