Chei Plus: Delivering High-Intent Service Leads at €18 CPA

The Challenge: Urgent Customer Intent in a High-Friction Market

Automotive key programming, duplication, and emergency roadside assistance require rapid customer decision-making. When a car key is lost or damaged, vehicle owners search on mobile devices and expect an immediate resolution. Prior marketing efforts suffered from slow contact forms, wasted impressions on irrelevant DIY search terms, and high bounce rates on mobile networks.

The Strategy: Call-Only Ads, Geo-Bidding & WhatsApp Routing

• Google Call-Only Ads: Configured dedicated call-generation campaigns targeting mobile users with emergency automotive key queries, bypassing traditional landing page drop-off.
• WhatsApp Click-to-Chat Funnel: For non-emergency inquiries, built 1-click WhatsApp deep-links with pre-populated vehicle details (make, model, year), accelerating the quoting process.
• Hyper-Local Radius Geo-Targeting: Focused ad spend within the exact 25-kilometer operational perimeter where mobile technicians could provide same-day on-site response.
• Aggressive Negative Keyword Sculpting: Filtered out informational searches ("how to reprogram car key", "cheap key blanks on amazon", "toyota manual") to preserve budget strictly for ready-to-buy drivers.

The Results

By shifting the acquisition architecture to frictionless mobile contact channels, Chei Plus reduced customer acquisition costs to an average of €18 per qualified booking while expanding total service volume by +340%.